Beckwith Road: Whodidlily

Wendy Jones

Whodidily

1150 Coast Village Drive

Suite E

Montecito, CA 93108

Always in search of the best cupcakes...we've been disappointed of late. The last time we made up a list of cupcake places to visit in Southern California, we came up empty handed~too dry, too sweet, too lackluster, too flat on the flavor. There's a lot out there, but when a treat is needed we want the "whole enchilada" ~ visuals, taste, packaging and ambience ~ all must go hand in hand. Are we picky or what??? We've had to ask ourselves that question. We refuse to be snobbish about this, we're open to suggestions. One of our coworkers has been tooting Whodidily's horn lately, well for months, and we have just gotten around to checking out this delish, delightful cupcakery.

Flavors such as: Dippity-Doo-Dah, Hunny Bunny, Koo Koo Bird, Lolligager (with cookie dough filling), Lazy Daisy, Peanut Butter Yumptious, Scrumdidily, Oreo Dollop, Sunday Stroll, and Waffelicious...have us hooked. There are even gluten-free and holiday specials. Not cloyingly sweet, these moist cupcakes...yes unlike so many out there...these are indeed moist...are great for showers, parties, weddings...and for for popping in our mouth~ just because. These cupcakes are probably not made with the rarest of ingredients, but they are creative and have that certain something that is satisfying.

Peering into Whodidily can be....well lets just say...bring your inner child with you. Remember the little sugerey dots on parchment paper? Wendy has made them into chains that drape this way and that over the her ceiling. Hot pink is predominant, but neon, greens, yellows, greens, raspberry, orange, etc. are all fairly represented here. The counters are composed of zillions of non-pariels in multi-colors topped with glass to create a countertop. You can see in the above photo, those same non-pariels act as anchors for all sorts of festive cupcake themed picks and toppers.

So what makes Wendy tick? Why this Willie Wonka driven, candy extravaganza, cupcakery? Willie Wonka and the Chocolate Factory happens to be one of her favorite movies of all time. Wendy did not growing up baking, she just loves making things that are unique and creative. A favorite line in the Willie Wonka movie sums it up for her...when Mr. Wonka is asked how he makes the scrumdidilyumptious bar? A worker replies, "My dear boy...Do you ask a fish how it swims? Or a bird how it flies? No sir-eee you don't? They do it because they were born to do it! Just like Willy Wonka was born to be candy man and you look like you were born to be a Wonkaer." Wendy believes she was born to do just what she does so well....fill her store with scrumdidilyumptious delights! You really must visit!

This store does not lack for toppings!

When we stopped by, a woman was exiting with stacks of hot pink boxes brimming with cupcakes....a group of men...yes men...were sitting out front eating cupcakes engaged in deep conversation...a group of school girls were laboring over their decision...which cupcake to buy...this store attracts all ages. A place where we can all be children at heart.