THE NEW RESTORATION HARDWARE
Baluster Desk
We got our catalogs this week. Gary Friedman the chairman and co-ceo of Restoration Hardware writes a lengthy explanation about the change of direction for their company. Beckwith Road has spent many sleepless nights doing floor-sets for Restoration Hardware. Their concept has been drummed into our heads. They have suddenly veered in another direction, fresh off the success of last years experiments. Are they borrowing a page from Ralph Lauren's constant success? Only time will tell. Ralph is a genius, one of his philosophies being that he doesn't design things..he designs concepts. The spin for Resto is that every act of creation is first of all an act of destruction. Not really true, but we see where Gary is coming from. Resto like most everyone else is feeling the pinch and they have been nearly destroyed. It is our hope that they truly find this turn successful. They are drawing upon the old, aged, safe pallet. The appeal is to the pocketbook of the more wealthy, yet there are smallish, great accent pieces that some of us might still be able to afford.
We've destroyed the previous iteration of ourselves, clearing the way to express our brand in a never-before-seen fashion.
We hope this new direction brings success to Restoration Hardware.
This re-conceptualization will take some getting used to. They are taking a risk, stating they are not following the pack by lowering prices and quality, but rather the opposite-by abandoning their past and re-defining their future. Are they "curators" of the best historical design the world has to offer?
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